---
title: Undefinable Me with Marcia Riefer Johnston
date: 2015-08-19
categories:
  - "content strategy"
  - "podcast"
  - "technical writing"
cover: Marcia-365_rt_smlweb.jpg
coverAlt : Marcia Riefer Johnston, guest for episode 5 of the Content Content podcast
description: Tech writer turned content marketer and strategist Marcia Riefer Johnston discusses her career transitions, her two highly rated books, and her strong love of Strunk and White.
mp3File: Undescribable_Me_featuring_Marcia_Riefer_Johnston-Content_Content_podcast_episode_5.mp3
blubrryId: 145351327
blubrryCache: 1747160375
eleventyNavigation:
  key: marcia-rj-podcast
  title: Marcia Riefer-Johnston
  parent:  podcasts
---

> For the complete documentation index, see [llms.txt](https://edmar.sh/llms.txt).

## Mentioned during this episode

- [Undefinable Me: The Story of a 13-Year-Old Girl from the Inner City Who Codes](http://www.mtv.com/news/2226440/teen-programmer-speech/)
- Keila Banks' inspiring 10-minute [OSCON](http://www.oscon.com/) keynote

- [Malaphors](http://malaphors.com/) ("Unintentional blended idioms and phrases—It's the cream of the cake!" by David Hatfield, the Malaphor King)

- [What Is Intelligent Content?](https://contentmarketinginstitute.com/what-is-intelligent-content) (includes links to my six-pack of articles delving into each element of Ann Rockley's classic definition)

- [Writing.Rocks](http://writing.rocks/) (Marcia's blog, where you can play the weekly concise-writing game *Tighten This!*)

- [*Word Up!*](http://www.amazon.com/gp/product/B00CYSB2IK) on Amazon\*

- [You Can Say That Again](http://www.amazon.com/You-Can-Say-That-Again-ebook/dp/B00VSBRB0M) on Amazon

- [Content Content podcast episode 1 with Sharon Burton](https://edmar.sh/podcasts/introducing-the-content-content-podcast/)

- [Scott Abel](https://thecontentwrangler.com)

- [*The Velveteen Rabbit*](https://en.wikipedia.org/wiki/The_Velveteen_Rabbit)

- [Ann Rockley](https://en.wikipedia.org/wiki/Ann_Rockley)

- [*Managing Enterprise Content: A Unified Strategy*](http://www.amazon.com/Managing-Enterprise-Content-Unified-Strategy/dp/032181536X) by Ann Rockley and Charles Cooper

- [Techwhirl.com - Connie Giordano and Al Martine](http://techwhirl.com)

- [Information Development World](http://www.informationdevelopmentworld.com/)

- [Lavacon conference](http://lavacon.org)

- [STC - Philly Metro chapter](http://stcpmc.org/)

- [Content Marketing Institute](http://contentmarketinginstitute.com/)

- [Joe Pulizzi](http://www.joepulizzi.com/)

- [Robert Rose](http://robertrose.me/)

- [Content Content podcast episode 3 with Danielle Villegas](https://edmar.sh/podcasts/content-content-podcast-fire-fingers-featuring-danielle-villegas-episode-3/)

- [Dair Communications](http://www.daircomm.com/)

- [Techcommgeekmom](http://techcommgeekmom.com)