---
title: Emo analytics with Allie Proff
date: 2017-07-26
categories:
  - "content strategy"
  - "information architecture"
  - "podcast"
  - "technical writing"
cover: allie_proff.jpg
coverAlt: "Allie Proff, Content Content podcast episode 17 guest"
description: 'Allie Proff works for [freaking Boeing](http://www.boeing.com/). We discuss emotive analytics, technical storytelling, technology as a tool for good and bad, and a meta podcast moment.'
mp3File: content_content_podcast_episode_17_-_Allie_Proff.mp3
blubrryId: 145351341
blubrryCache: 1747159229
eleventyNavigation:
  key: allie-proff-podcast
  title: Allie Proff
  parent:  podcasts
---

> For the complete documentation index, see [llms.txt](https://edmar.sh/llms.txt).

## Mentioned during this episode

- [Allie on Twitter](https://twitter.com/allieproff)
- [Allie's technical writing twitter](https://twitter.com/techniceclectic)
- [Allie on LinkedIn](https://linkedin.com/in/allieproff)
- [Affectiva](https://www.affectiva.com/)
- [USS Vella Gulf](http://www.public.navy.mil/surflant/cg72/Pages/default.aspx)
- [Brene Brown: the power of vulnerability](https://www.ted.com/talks/brene_brown_on_vulnerability)
- [Allie's column:](https://www.stc.org/notebook/speaking-the-stc-summit/)
- [Speaking the STC Summit](https://www.stc.org/notebook/speaking-the-stc-summit/)
- [How to change your Facebook password video](https://www.facebook.com/facebook/videos/10153253485431729/)
- [How TurboTax makes a dreadful user experience a delightful one](https://www.appcues.com/blog/how-turbotax-makes-a-dreadful-user-experience-a-delightful-one/)
- [technically eclectic](http://www.technicallyeclectic.com/)
- [Mailchimp's style guide](http://www.voiceandtone.com/)
- [Snohomish County Mothers of Multiples (SNOMOMS)](https://snomoms.wordpress.com/)
- [Be like Thomas Pynchon with Pawel Kowaluk](https://edmar.sh/podcasts/like-thomas-pynchon-pawel-kowaluk-content-content-episode-16/)
- [Ingress the game](https://www.ingress.com)
- [Pokemon Go](https://www.pokemongo.com)
- [Content Content podcast episode 7 — Curious about content with David Dylan Thomas](https://edmar.sh/podcasts/content-content-podcast-episode-7-curious-about-content-featuring-david-dylan-thomas)
- [It's OK to pause featuring Alyssa Fox](https://edmar.sh/podcasts/ok-pause-featuring-alyssa-fox-content-content-podcast-episode-13/)