Metrics and data
Every organization wants to know how its content performs. I have extensive experience implementing and monitoring content metrics.
Measuring how your content performs can help your organization:
- Plan
- Ensure the content you create is relevant
- Address highly used topics
- Identify gaps
- Report
Examples
- Set up custom Elastic Kibana dashboards to monitor content quality and traffic.
- Designed and wrote division-wide email newsletter blasts highlighting metrics, featured content, and relevant content for each quarterly reporting period. Metrics indicated these blasts drove traffic to featured topics.
- Initiated custom quarterly reports that displayed metrics analysis for senior management.
- Wrote SQL queries to analyze actual performance of a legacy help system, which informed migration to a new platform.
Related work
So, you want to be a technical writer?
Tech Write Pro India, 2025
So, you want to be a technical writer?
Tech Write Pro India, 2025
Webinar: So, you want to be a technical writer?
Content Wrangler webcast, 2024
Webinar: So, you want to be a technical writer?
Content Wrangler webcast, 2024
Webinar: Adding value as a technical communicator
STC Instructional Design and Learning special interest group, 2020
Webinar: Adding value as a technical communicator
STC Instructional Design and Learning special interest group, 2020
Webinar (video): Drive your docs with data
STC Instructional Design and Learning special interest group, 2018
Webinar (video): Drive your docs with data
STC Instructional Design and Learning special interest group, 2018
Tools used
Db2 database
IBM
Db2 database
IBM
Excel
Microsoft
Excel
Microsoft
Kibana
Elasticsearch
Kibana
Elasticsearch
SEO Spider
Screaming Frog
SEO Spider
Screaming Frog
SQL Server
Microsoft
SQL Server
Microsoft