---
title: Metrics and data
description: >-
  Every organization wants to know how its content performs. I have extensive
  experience implementing and monitoring content metrics.
FontAwesomeIcon: solid fa-magnifying-glass-chart
categories: metrics
cover: content-lifecycle-measure.png
featured: true
featuredOrder: 5
eleventyNavigation:
  key: metrics-skill
  title: Metrics and data
  parent: skills
date: '2025-09-25'
---

> For the complete documentation index, see [llms.txt](https://edmar.sh/llms.txt).

Measuring how your content performs can help your organization:

- Plan
- Ensure the content you create is relevant
- Address highly used topics
- Identify gaps
- Report

## Examples

- Set up custom [Elastic Kibana dashboards](https://www.elastic.co/kibana/kibana-dashboard) to monitor content quality and traffic.
- Designed and wrote division-wide email newsletter blasts highlighting metrics, featured content, and relevant content for each quarterly reporting period. Metrics indicated these blasts drove traffic to featured topics.
- Initiated custom quarterly reports that displayed metrics analysis for senior management.
- Wrote SQL queries to analyze actual performance of a legacy help system, which informed migration to a new platform.